FRESHER. SMARTER. TOGETHER.
Integrated Marketing Campaign

This campaign is centered around the topic of food sustainability and how it affects climate change. It is approached as a complex and interconnected topic that affects us all, from the farmer to the consumer and everyone in between.

Since it is such a large scale issue, it allowed us to run wild with our designs to show how the three target markets are connected. The primary design of our mockups are from the infographic I created, which is full, edge to edge, of interesting tidbits of information.

This campaign is designed to be see in as many venues as possible. Form tote bags to augmented reality posters, every person, no matter where they fit within the target markets, can feel connected somehow. That leads into our tagline, "Working together starts with you."

Creative Team

Tim Bartz

Tarah Parks

Awards

American Advertising Federation, 2023

Silver Award
- Cross-Platform
- Out-of-home & Ambient Media
- Elements of Advertising

Indigo Design Award, 2023

Gold Award
- Infographics for Graphic Design
- Integrated Graphic Design for Graphic Design
Silver Award
- Illustration for Social Change
- Mix Media/Moving Image for Social Change