Prairie Pirate Spiced Rum
Brand Identity

I was approached by the owner of Johnnie Byrd Brewing in Wayne, Nebraska and he asked if I would be willing to take on a branding project for an upcoming spiced rum he was working on. Prairie Pirate Spiced Rum was borne from that meeting.

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One important aspect about this rum is that it won't be bottled in one specific bottle. The owner has been saving bottles for years and will use assorted shapes and sizes for the production. That meant this brand had to fit on a number of different shapes, and still read as the same.

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I chose a geometric shape for the overall composition, but removed the sharp corners from both the overall shape and the elements within. The way it flows from element to element will allow it to flow on virtually any bottle shape.

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There are six different variations of head wear that the skeleton has, so the consumers are encouraged to collect them all. There were a number of different facial expressions, but we landed on the surprised look because, in Greg's words, "I just want it really weird, man." Last, there is a map of northeast Nebraska in the background that has a treasure map leading to Wayne, Nebraska, where the brewery and distillery are located.